Alecsander Rothschild

Brief: Create a website and photography to launch 01: Above and Below—a collection drawing inspiration from video games.

Type

Website

Role

Graphic Design / Front-End

Collaborators

Maria Ahlgren, Greta Colloca, Adam Nyström

Fashion Inspired by Gaming

A treasure hunter wearing treasures on her body. Drawing references from video game character Lara Croft. Taking back control and finding your way through dark matter.

— Alecsander Rothschild

Mood & Inspiration

The visual concept is inspired by art from games. Choices of colors, styling and website design all hints of references from video games and should render a slight artificial feel.

alecsander rothschild, fashion, art direction
alecsander rothschild, fashion, art direction
alecsander rothschild, fashion, art direction

Styling

The goal was to make the model resemble a 3D-model by smoothing her complexion and styling her hair to act more like a rigid object.

Photography

Colorful backgrounds and cloud like patterns render an artificial atmosphere whilst at the same time not distracting from the presentation of the actual clothes.

alecsander rothschild, art direction, erik kölare

Website

The splash screen is a subtle reference of character selection often featured in different kind of games.

alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare

Hovering any of the characters starts a 360° animation, showing the clothes from all angles but also giving the impression that the character is a 3D-model.

The animations were created using spritesheets—a method often used in games.

alecsander rothschild, art direction, erik kölare, spritesheet
alecsander rothschild, art direction, erik kölare, spritesheet
alecsander rothschild, art direction, erik kölare, spritesheet
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare
alecsander rothschild, art direction, erik kölare